Category Archives for "Tech"

The Importance of Mobile for You and Your Tech Startup

Gone are the times when people relied on printed brochures and newsletters for marketing purpose? In this tech-savvy era, any message can be communicated effectively through the super fast and simple way of mobile marketing.

Who doesn’t hold a Smartphone these days? All of us certainly own one and make use of it for making calls, checking mails, instant messaging, browsing internet and much more. Even while scrolling through our newsfeed, we usually come across dozens of posts on Facebook, twitter and instagram demanding our attention. In this competitive battle of likes, comments and countless shares on social media, the conventional marketing approaches are fading away and no more in use.

No matter what product or service you are selling or offering, the use of mobile as a tool to reach customers on personalized basis is integral to future success for every business.

Accelerate Engagement

In present era, satisfying online customers is quite challenging and you need to plan out such strategy that they must feel like they are making a best buying decision each time they visit your website. Well, this comprises of a mindfully ministered online presence along with placing original and real content to represent your brand and products. The real strength of Smartphone is connecting the digital and physical yet the rest is to be managed by the business. For instance, Snapchat is one-popular example of global success that utilizes technology to outreach and interact with people on a personal level.

Gather a troop of influencers

Businesses nowadays need to work upon the strategy to understand their audience and consumers with the wondrous tool of technology. Gather around a troop of influencers and ambassadors that will eagerly share your photos, videos and spread a positive word of mouth on behalf of your organization. It can do wonders to your business than your very own marketing team.

Going an extra mile with constant smile

Chatterbots are wonderful, aren’t they? Buzzing with loads of fame and popularity, Chatbots are known for connecting the two worlds flawlessly, offering customized responses to the queries in a speedy and efficient manner as compared to human beings. Customer is the king is one golden rule that every business is bound to follow. Business really need to pool in money specifically to enhance customer service and user-centric technology to develop outstanding online support. The successful shift to mobile specifically smart phones has almost ended and the businesses that are still relying on conventional methods and techniques of marketing might fail or face huge losses.

Mobile as a platform

Short and simple, that’s how consumers like it! Knowing the fact that consumers/audience the attention span of the browser is so brief and the space so crowded, conveying brand message in the simplest and inspiring manner should be the aim. Show the world what unique products/services you can offer and turn your webpage much attractive.  The key element to gain loyal customers revolves around answering key questions along with fuss-free and consistent customer support.